Jennifer Bryce
Head of Retail Media Partnerships & Investment, NA l ANA Retail Media & Measurement Council l IAB Board Member l Women in Retail Leadership Member
- Role
- Head of Retail Media Partnerships & Investment, Us at Unilever
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Jennifer Bryce
Global marketing professional with over 20 years media experience in growing partnerships, media strategy, full funnel planning, audience and data strategy, testing with innovation and finding new areas for growth across all media channels. Understands the value of both creative and analytical media planning in order to drive results for brands ranging from awareness to performance-driven goals. Currently serving as Head of Retail Media Partnerships & Investment, NA at Unilever, focusing on commerce media and digital transformation to build a future-fit strategy, deliver measurable results, and long-term sales growth. Expert knowledge in negotiation, commerce and shopper media, driving operational excellence, and fostering impactful media partnerships.
Experience
Head of Retail Media Partnerships & Investment, Us
Sep 2022 — Present · Hoboken, NJ, US
Education
Rutgers University
Bachelor's Degree, Exercise Science and Sport Studies - Sport Marketing & Management Focus
Skills
- Ad Networks
- Brand Awareness
- Google Adwords
- Interactive Media
- Display Advertising
- Media Planning
- Media Buying
- Interactive Marketing
- Comscore
- Branded Content
- Rich Media
- Online Advertising
- Digital Media
- Email Marketing
- Mobile Marketing
- Doubleclick
- Behavioral Targeting
- Advertising
- Digital Marketing
- Sem
- Advertising Sales
- Search Advertising
- Content Strategy
- Omniture
- Social Media Marketing
- Lead Generation
- Direct Response
- Outdoor Advertising
- Integrated Marketing
- New Media
- Traditional Media
- Direct Marketing
- Digital Strategy
- Online Marketing
- Integrated Media
- Srds
- Analytics
- Viral Marketing
- Media Strategy
- Kantar
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