Jennifer Tan
Category Insights Manager @FGF Brands
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WORK HISTORY
Category Insights Manager @FGF Brands
EDUCATION
University of Guelph
Master of Science (MSc)
ABOUT JENNIFER TAN
I specialize in consumer behaviour research and am passionate about transforming data into compelling insights that drive business decisions. My recipe for success is simple: 90% passion and 10% a sense of humour. I bring curiosity, strategic thinking, and a passion for storytelling to every project, leading customer meetings, shaping strategies through consumer-focused, data-driven narratives, and delivering insights that inspire action. Outside of work, you can usually find me skiing or snowboarding down a hill in the winter or working up a sweat on a tennis court in the summer.
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