Jennifer Suchanek
Global Marketing Director Core Nutrition @Amway
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WORK HISTORY
Global Marketing Director Core Nutrition @Amway
Ada, MI, US
Global Director of Nutrilite, a $4 billion health & wellness brand sold in over 80 countries. Key responsibilities include, develop and implement a comprehensive global marketing strategy that aligns with company goals and drives growth. Lead and mentor a high-performing marketing team, fostering an environment of creativity, collaboration, and accountability. Conduct market research and analysis to identify trends, insights, and opportunities in different regions. Collaborate with cross-functional teams, including research & development, supply chain, creative operations and sales. Monitor and analyze campaign performance, adjusting strategies based on data-driven insights. Establish and manage the global marketing budget, ensuring effective allocation of resources. Foster strong relationships with external partners, agencies, and stakeholders to enhance brand reach and visibility. Stay current on industry trends and emerging technologies to ensure our marketing strategies are innovative and competitive.
EDUCATION
Hope College
Bachelor of Arts - BA, Communication and Business
Michigan State University - Eli Broad College of Business
Building Brand Focused Strategic Marketing Plans
Thunderbird School of Global Management
Leadership Excellence and Development Program
ABOUT JENNIFER SUCHANEK
A results driven global marketing brand professional with progressive leadership skills in cross functional and cross cultural teams. Collaboration and relationship management expertise with extensive experience in the full continuum of product development and supply chain. Demonstrated high level critical thinking utilizing consumer insights to analyze and develop business solutions and marketing plan strategies. Broad operational experience in talent development to drive change and continuous improvement within an organization.
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