Jennifer Sterns

About Jennifer Sterns

As Director of Marketing and Communications for Hilltop Holdings, I have the opportunity to lead our talented group of marketing and communications professionals, and together, we are focused on elevating our family of brands. My 22-year journey with the Hilltop family of companies has been marked by a passion for driving success through effective communication and fostering growth and engagement within my team.My career has been enriched by tackling exciting and complex projects including M&A communications strategy, company rebrandings, website redesigns, new product launches, and creative advertising campaigns. I am dedicated to helping my team thrive and succeed, and I take pride in our collective achievements, delivering innovative marketing solutions to drive business growth.

Experience

1. Senior Vice President, Director, Marketing and Communications

   Hilltop Holdings

   Sep 2016 — Present · Dallas-Fort Worth, TX, US

   Lead the marketing and communications team and develop and implement marketing strategies to support organizational goals for Hilltop Holdings and its family of companies, including PlainsCapital Bank and HilltopSecurities. Oversee all marketing and communications initiatives, including public relations, internal and external communications, advertising, promotions, digital experience, community relations, and corporate events. Focus on consistent delivery of brand messaging across all communication channels to foster improved brand awareness and a better connection with all target audiences, including customers, employees, and communities. Drive consistently high employee engagement and team productivity.Notable projects to date: Led the marketing team through transition to Shared Service organizational model. Oversaw communications strategy and execution to support a core banking system conversion affecting all bank internal and external stakeholders. Managed a state-wide advertising campaign with celebrity endorsements. Oversaw expansion of social media strategy across enterprise to support marketing and sales initiatives. Managed multiple corporate rebranding initiatives following M&A activities. Oversaw numerous website redesign and relaunch efforts across the family of brands.

Education

• Texas Tech University - Rawls College of Business

  MBA, Marketing

  2003 — 2004

• Texas Tech University - Rawls College of Business

  BBA, Marketing

  1999 — 2002

Skills

• Marketing
• Banking
• Risk Management
• Corporate Culture
• Customer Service
• Internal Communications
• Management
• Strategy
• Crm
• Commercial Banking
• Industry Research
• Marketing Research
• Event Planning
• Advertising
• Copywriting
• Product Development
• Analysis
• Writing
• Market Research
• Corporate Communications
• Customer Relationship Management (Crm)