Jennifer Soares
Practice Group Marketing Manager @Cooley LLP
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WORK HISTORY
Practice Group Marketing Manager @Cooley LLP
San Diego, CA, US
Serve as the marketing subject matter expert for the Southern California region and Seattle, conducting in-depth market analyses to assess market share and identify strategic growth opportunities by building a comprehensive understanding of regional clients and prospects.Develop and execute scalable strategies to target new business by collaborating across teams to recommend targets and manage follow-up initiatives. Support cross-selling efforts by working with global and regional marketing teams. Drive market visibility through strategic partnerships with industry associations and organizations aligned with business goals. Develop and execute targeted marketing campaigns and event strategies while providing support for seminars, sponsorships, and high-impact events, tracking and reporting on ROI. Advise lawyers on business development opportunities, including approach development, value proposition, and preparation of tailored materials such as credentials and event strategies. Oversee budget planning, setting short and long-term goals, and manages the execution of initiatives through regular reporting, progress analysis, and strategic updates.Work with marketing teams on profile-raising initiatives, awards submissions, and lawyer integrations. Maintain a market-wide calendar of outreach efforts and ensure optimal participation and impact in collaboration with global marketing teams.
EDUCATION
East Carolina University
Bachelor's of Science Degree, Communication
University of Phoenix
Master of Business Administration - MBA
SKILLS
ABOUT JENNIFER SOARES
As a dynamic and results-driven professional, I specialize in business development, project management, attorney recognition and event management within the legal industry. My expertise includes identifying and cultivating new business opportunities by conducting in-depth business intelligence. I implement targeted strategies to drive new business growth, including organizing and attending networking events, hosting MCLE presentations, and managing sponsorships and speaking engagements at industry conferences.I have successfully led the strategy behind securing prestigious attorney awards, introducing new recognitions that have directly enhanced reputation and visibility.I have pioneered the creation of a marketing events department, where I oversaw all aspects of firm-sponsored events. From planning to execution, I ensured each event delivered maximum impact and value.I also developed and implemented the marketing department\'s project management system, streamlining the execution of all marketing initiatives and ensuring seamless planning, execution, and successful completion of key deliverables.With a passion for building relationships and a proven track record in elevating a firm’s profile, I thrive in fast-paced environments and am always seeking new ways to create value through strategic initiatives and innovative solutions.
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