Jennifer Simpson

About Jennifer Simpson

As the owner and chief marketing officer of Art2Lectual Creative Consulting, I leverage my 14 years of experience in marketing and communications to provide tailored solutions for diverse organizations. My mission is to help clients navigate the complexities of today\'s digital landscape, integrate AI workflows, and achieve their objectives through impactful strategies, engaging content, and data-driven insights.My core competencies include strategic planning, multi-channel marketing, analytics, CRM, digital content creation, and social media strategy. I have proven my ability to deliver results across various industries, such as education, healthcare, and non-profit. For example, I spearheaded marketing initiatives that increased service enrollment by 82% at Be A Champion, Inc, and boosted social media engagement by 100% at Physicians Working Together, Inc. I am also certified in media relations and recognized as a minority business enterprise and a historically underutilized business. I am passionate about mentoring aspiring professionals in the field and driving initiatives that make a real difference.

Experience

1. Founder

   Art2lectual Creative Consulting, Llc

   Jun 2011 — Present · Houston, TX, US

   As a Strategic Marketing Director and Brand Consultant, I specialize in serving as a virtual CMO and creative partner for mission-driven organizations and growth-focused businesses. I lead with strategy, execute with precision, and bring bold ideas to life across digital platforms, campaigns, and messaging frameworks.Whether working with corporate teams, universities, or nonprofits, my approach blends executive-level foresight with hands-on creative execution from PR and program design to UX content strategy, media production, and multichannel campaigns.I partner closely with executive teams to align marketing with organizational goals, acting as an embedded leader who integrates seamlessly with internal processes and culture. My hybrid and remote-first model enables me to support initiatives across regions while maintaining clear communication, creative leadership, and strategic continuity.Known for my agility, emotional intelligence, and ability to turn vision into results, I help organizations grow with clarity, confidence, and creativity.Let’s build something that makes an impactRecognized for my agility, I tailor marketing solutions to fit the unique needs of each organization, whether it’s a fast-paced corporate entity or a mission-driven non-profit. This adaptability allows me to effectively address diverse marketing challenges and opportunities.I work closely with executive teams, providing strategic counsel and actionable insights that align marketing efforts with organizational goals. In this capacity, I serve as a virtual extension of their team, ensuring seamless integration with their internal processes and culture.My experience in virtual and hybrid settings has honed my ability to lead and collaborate effectively, irrespective of geographical boundaries. This modern approach to work enables me to support teams across different locations, fostering a culture of innovation and inclusivity.

Education

• Grambling State University

  M.A., Mass Communication/Media Studies

  2010 — 2011

• Grambling State University

  Bachelor of Arts, Psychology

  1998 — 2002