Jennifer Simerson

About Jennifer Simerson

Experienced driving global and/or regional strategic marketing programs, promotions and activities that achieve revenue and market share goals. Adept at bridging sales and marketing for fluid lead-to-opportunity funnel management. Innovative problem solver and results-driven individual. Highlights- Strategic GTM planning and execution (globally and regionally)- Research: market forecast, competitor win/loss analysis, and market share gain/loss - Customer insights for personas, buyer journeys, problem/needs and value propositions - Product marketing strategy (upstream and downstream)- Marketing communications asset creation (both sales enablement and customer-facing assets)- Digital marketing strategy and execution (eMedia, PPC, SEO, SEM, social, etc)- Lead / opportunity funnel management - Marketing Operations: CRM, marketing automation, digital asset management, CMS, reporting - Event management (all aspects)- Cross-departmental influence and cooperation - Marketing in FDA Regulatory environments

Experience

1. Sustainability Communications & Marketing Leader

   Cytiva

   Feb 2021 — Present

Education

• University of Colorado Denver

  M.S.I.B.

• University of Colorado Boulder

  Bachelor of Arts (B.A.)

• Marketing Week Mini MBA with Mark Ritson

  miniMBA

Skills

• Cross-Functional Team Leadership
• Process Improvement
• Management
• Product Management
• Eloqua
• Medical Devices
• French
• Email Marketing
• Field Marketing
• Cross-Cultural
• Government Proposals
• Ppc
• Crm
• Media Planning
• Project Management
• Customer Relationship Management (Crm)
• Marketing
• Digital Marketing
• Trade Shows
• Marketing Strategy
• Marketing Communications
• Spanish
• Budgeting
• Product Launch
• Budgets
• Product Marketing
• Event Management
• SEO
• Business Process Improvement
• Multi-Channel Marketing
• Building Relationships
• Market Research