Jennifer Scranton
Marketing Specialist Iii - United Kingdom and North America @MWI Animal Health
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WORK HISTORY
Marketing Specialist Iii - United Kingdom and North America @MWI Animal Health
Salt Lake City, UT, US
Under general direction of the Senior Director of Marketing Services, facilitate and execute B2B marketing efforts in partnership with US and UK vendor / manufacturer partners and internal stakeholders that drive mutual success. Develop campaign strategy and manage reporting to measure success related to assigned marketing activities and Custom Connect program. Manage and foster relationships with vendor / manufacturer partners and internal stakeholders. Assists in the solicitation of ad revenue and identifies and implements process improvement projects.• Migrated vendor / manufacturer marketing activities from Excel to SmartSheet for improved internal cross functional team visibility, campaign alignment, and reporting.• Collaborated with internal cross functional teams to improve vendor / manufacturer awareness and engagement in Custom Connect program that led to a 29% increase in vendor / manufacturer campaign commitments, and vendor / manufacturer sales increased up to a 58% from campaigns during fiscal year 2024.• Created FY25 media kit to better meet the needs of small, medium, and large UK vendors / manufacturers and communicate MWI solutions to companion animal, equine, and agriculture customers. Vendor / manufacturer campaign commitments improved by in closed won revenue during fiscal year 2025 Q1.
EDUCATION
Lewis and Clark College
Bachelor of Arts - BA
University of Oregon
Bachelor of Arts - BA
ABOUT JENNIFER SCRANTON
Offers strong brand management and integrated marketing skills to ensure short- and…
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