Jennifer Schutte
Director of Data Science & Analytics – Programmatic Media
- Role
- Director of Analytics & Insights Addressable Media at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Jennifer Schutte
Action-oriented thought leader driving P&G\'s Global Enterprise Programmatic Strategy with 26 years experience, including 10 years of Programmatic Media plus 16 years of R&D innovation. Turning big data into insights, insights into strategy, and strategy into action, driving business results across P&G.
Experience
Director of Analytics & Insights Addressable Media
Jan 2022 — Present · Cincinnati, OH, US
Set strategy to bridge Addressable Media into the cookieless world. Influenced ad tech industry on privacy solutions. Pioneered Retailer Media at P&G. Transformed media buying approaches by uncovering data-driven insights. Identity solutions expert. Data to Insights Expert.
Education
University of Florida
Bachelor of Science (BS), Chemical Engineering
1994 — 1999
Skills
- Marketing Research
- Innovation Management
- Consumer Insight
- Product Innovation
- Open Innovation
- Brand Equity
- Consumer Behaviour
- Cross-Functional Team Leadership
- Consumer Products
- Qualitative & Quantitative Research Methodologies
- Product Development
- R&D
- Personal Care
- Competitive Analysis
- Data Analysis
- Quantitative Analytics
- Customer Insight
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