Jennifer Stevens
Channel Strategy I Marketing & Operations l Content Strategy
- Role
- Director of Channel Strategy and Implementation at Institute of Food Technologists (IFT)
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jennifer Stevens
A driven marketing leader with 15+ years of management experience in marketing, communications and sales. Provides a strategic link between marketing communication, advertising activities and business outcomes. Implements market research and creative services, including direct mail, web, and digital/social media activities. Adept at coaching teams to excel by instilling a culture of teamwork and inspiring unity toward common objectives.
Experience
Director of Channel Strategy and Implementation
Institute of Food Technologists (IFT)
Feb 2025 — Present · US
Key leader within the IFT Marketing & Communications team, responsible for creating and directing strategies that enhance audience understanding and engagement through various digital communication channels. This role involves overseeing the strategic planning, development, and execution of IFT\'s digital marketing efforts, utilizing data-driven insights to refine strategies and improve audience engagement across platforms such as the IFT website, email marketing, and social media.
Education
University of Illinois Urbana-Champaign
Certificate, Environmental Sustainability
Illinois Wesleyan University
B.M.E., Music Education Voice/Violin
Columbia College Chicago
M.A.M., Masters of Arts, Entertainment, and Media Management
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