Jennifer Russo

About Jennifer Russo

I am a seasoned Communications Executive with over 20 years of experience living at the intersection of business, society, and regulation. I have led major crisis responses, brought together diverse stakeholder groups, and created long-term value through internal and external communications. Working in high profile, highly regulated industries including healthcare, mining, and energy infrastructure at Fortune 500 companies, I have consistently and successfully reshaped the communications function. I have worked on five continents and can say with confidence people everywhere have the same goal: to realize their full potential. I have extensive experience in all aspects of global communications leadership including strategy creation and execution, P&L ownership, proven experience in crisis communication and issues management, including high profile situations, revenue and profitability, data/trend analysis, and cross-functional team leadership while managing budgets of over $5M. I am continually ranked a top leader, exceeding expectations by creating valuable partnerships with people at all levels of an organization including stakeholders, executive management, team members, and clients. I am relentlessly focused on the customer, garner unparalleled respect from stakeholders, exert influence while gaining buy-in, and lead to drive impact, all while creating a culture people want to be a part of.Selected Accomplishments: Developed integrated communications plans to roll out significant change programs including a company restructuring. Led employee engagement and communications for AZ\'s largest employer and a top 10 integrated healthcare system through the global pandemic. Served as voice of the CEO, developed key message planks and themes, and created executive social media strategy. Developed and implemented a comprehensive executive positioning plan for a global and national C-Suite. Built and led a high-performance, geographically, and culturally diverse team of 9 department staff across 4 continents with a budget of $3.5M. Translated CEO\'s vision and strategy into meaningful messages resonating across cultures, channels, and audiences. Led a 16-person team across all aspects of employee communications and established quantifiable metrics for success. Established the Customer Success Management Organization and deployed an enhanced Total Rewards program. j••••••••@gmail.com

Experience

1. Senior Director, Communications and Content

   Centuri Group, Inc.

   Oct 2023 — Present · Phoenix, AZ, US

   Shape and execute a cohesive content strategy that uses data-driven storytelling to amplify the vision and industry differentiators of Centuri and its operating companies. Create content and oversee design for all major public-facing reports including annual financial and sustainability report; develop first-ever microsite. Create go-to-market materials including customer pitch decks, marketing campaigns, RFPs and RFIs. Lead redevelopment of website with emphasis on SEO optimization and content curation. Produce modern internal communications that engage employees and create a cultural sea change. Lead communications and PR efforts for seminal events including company spinoff, IPO and complete separation. Serve as primary media contact, including release creation, distribution, and pitching. Co-create major company videos including vision, storyboard and on-site execution Oversee all internal and the external channel development. Develop and execute a strategic earned social media plan, increasing followership to in under a year. Develop and lead a high-productivity, high-performing team.

Education

• The Open University

  Master of Science - MSc, International Development Management

• Arizona State University

  Bachelor of Arts - BA, Journalism

Skills

• Public Relations
• Media Relations
• Corporate Communications
• Internal Communications
• Marketing Communications
• Strategic Planning
• Writing
• Organizational Development
• Sustainability
• Budgeting
• Corporate Social Responsibility
• Community Relations
• Employee Communications/Engagement
• Research
• Integrated Marketing
• Marketing
• Event Management
• Community Development
• Project Management
• Online Advertising
• Non-Profits
• Budgets
• Advertising
• Reputation Management
• Newsletters
• Public Speaking
• Team Leadership
• Copywriting
• Strategic Communications
• Event Planning
• Stakeholder Engagement
• Business Strategy
• Fundraising
• Management
• Strategy
• Leadership
• Social Networking
• Crisis Management
• Leadership Development
• Marketing Strategy