Jennifer Ruban-Gentile

Associate Publisher Vice President of Sponsorships @Downbeat Magazine

Chicago, IL, US

Generated six-figure partnership revenue annually, combining paid and in-kind sponsorship activations across digital, print, and event platforms to maximize client visibility and audience engagement.Built and maintained senior-level relationships with brand marketers, record labels, and cultural organizations — serving as a trusted advisor who translates business goals into high-performing sponsorships and campaigns.Negotiated and closed 20+ annual sponsorship and content partnership deals, valued up to $50K each, consistently exceeding sales targets through solution-based, insight-driven selling.Created and sold integrated marketing programs connecting advertisers with editorial, artists, and live events — driving audience engagement and brand alignment across multiple channels.Collaborated cross-functionally with editorial, creative, and production teams to develop proposals, deliverables, and activations that met both partner KPIs and internal objectives.Directed digital innovation initiatives, launching branded microsites and content hubs that generated measurable ROI and elevated sponsor visibility.Led CRM adoption and forecasting improvements, enhancing sales tracking, revenue predictability, and client engagement insights.Mentored and trained sales staff in consultative and relationship-based selling techniques, fostering a culture of collaboration and accountability.Represented the brand at trade shows, festivals, and industry events worldwide, prospecting new accounts, strengthening existing relationships, and elevating DownBeat’s visibility within the entertainment and lifestyle sectors.Guided the sales organization through the COVID-19 disruption, preserving advertiser confidence, renewals, and publishing continuity in a volatile market.

Western Illinois University

Bachelor of Arts (B.A.)