Jennifer Rosinski

About Jennifer Rosinski

A pioneering builder of marketing teams and functions, utilizing strategy and storytelling to shape campaigns that captivate audiences and achieve measurable success. Drove a 150% increase in product assets over two years through strategic marketing campaigns, optimizing targeting, improving messaging, and developing customer engagement efforts. Achieved a 231% increase in media mentions over three years by consistently securing high quality media coverage and positioning the company as a thought leader in the industry. Opinions are my own and do not reflect those of Commonwealth Financial Network.

Experience

1. Vice President, Product Marketing & Strategic Communications

   Commonwealth Financial Network

   Feb 2024 — Present · Waltham, MA, US

   Builder and leader of a marketing and communications function established to partner with cross-functional product teams in support of firm growth goals.* Drove investment product growth of 49% year-over-year, surpassing goals by nearly 10% in year one. Sustained that growth and increased it by 42% the second year.* Launched new direct indexing product and exceeded performance targets, including driving early leads and increasing awareness by more than 50%* Launched new alternatives product and surpassed first-year adoption goals.* Relaunched an expanded capital product, increasing awareness by 59%. Guiding the planning, creation, and implementation of product marketing strategy including:* Product positioning * Product communications planning * Product messaging and storytellingDirecting strategic communications for existing customers including:* Communications consulting * Communications plan development and implementation * Customer communications channel management

Education

• MIT Sloan Executive Education

  Digital Marketing and Social Media Analytics

  2019 — 2019

• Emerson College

  B.S., Mass Communication, Print Journalism

  1994 — 1998

Skills

• Copy Editing
• Marketing
• Strategic Communications
• Speech Writing
• Publishing
• Web Content Writing
• Public Relations
• Internal Communications
• Proofreading
• Media Relations
• Advertising
• Research
• Newspapers
• Marketing Communications
• Facebook
• Web Content
• Publicity
• Social Networking
• Newsletters
• Editing
• Copywriting
• Journalism
• Ap Style
• Creative Writing
• Feature Articles
• Web Marketing
• Project Management
• Press Releases
• Social Media
• Crisis Communications
• Ap Stylebook