Jennifer Roerty

Director, Business Development @Cherished Hands Home Care

Montgomery County, MD, US

Lead outreach efforts to establish and maintain referral relationships with hospitals, skilled nursing facilities, assisted and independent living communities, and healthcare professionals.Develop strategic partnerships that support client acquisition and long-term organizational growth.Actively participate in healthcare and senior-focused networking events to strengthen community connections and promote services.Plan and deliver educational presentations and in-service sessions to provider partners, followed by timely follow-up and ongoing engagement.Manage communications with both new and existing contacts to maintain visibility and trust within the referral network.Collaborate with the internal marketing team to support brand visibility through regular social media content, including original photos and posts.Work directly with prospective clients and their families to assess care needs and coordinate appropriate caregiver support, ensuring a personalized and compassionate in-home care experience.Ensure accurate and timely logging of activity in CRM systems and provide weekly updates on outreach performance and referral development.

Shippensburg University of Pennsylvania

Bachelor’s Degree