Jennifer Robison

About Jennifer Robison

Accomplished marketing professional with proven success in planning and leading comprehensive marketing strategies required to drive the obtainment of business goals and objectives. Strong history of web development and management, strategic planning, project management, marketing, journalism, and leveraging social networking applicationsSelf-driven and motivated to win and expand market share with exceptionally strong written communication, oral communication, interpersonal and leadership skills. Proficient with the utilization of a variety of marketing tools and techniques, developing strategies for and creating new impactful websites essential for successful outcomes. Adept at creating promotional strategies for launching new products, and optimizing revenues capacities. Relevant experiences in leading high-profile projects, managing short-term and long-term projects, managing teams and working with cross-functional / cross-cultural teams.Specialties: Eloqua, Marketo, DOMO, SEMRush, Opal, Demand Generation, Marketing, Management, Adobe Analytics, Social Marketing, Search and Display Marketing, HTML, Workfront.

Experience

1. Senior Demand Generation Manager

   Adobe

   Oct 2022 — Present · Salt Lake County, UT, US

   The Senior Demand Generation Manager is responsible for developing and implementing demand generation programs in our marketing automation platform for the DX target accounts. Responsible for generating new pipeline, translating marketing priorities into a demand gen strategy across multiple marketing automation platforms. Collaborate cross-functionally with key leaders across DX Marketing, Marketing Measurement & Operations, and Sales to drive innovation and capabilities needed to effectively implement programs and drive greater operational excellence.

Education

• University of Central Oklahoma

  Communications, Bachelors of Arts

  1997 — 2001

• University of Central Oklahoma

  Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs

Skills

• Media Relations
• Press Releases
• Public Relations
• Internal Communications
• Marketing Communications
• Social Media Marketing
• Copywriting
• Newsletters
• Strategic Communications
• Corporate Communications
• Social Media
• Online Advertising
• Marketing Strategy
• Graphic Design
• Blogging
• Marketo
• Marketing
• Email Marketing
• Advertising
• Customer Service
• Market Research
• Marketing Management
• Leadership
• Copy Editing