Jennifer Richter

About Jennifer Richter

Current focus: Building AI-powered products and workflows that help journalists work smarter, not harder. As VP of Digital O&O at Farm Journal (America\'s largest, most respected agricultural media company) I lead product development across our digital editorial surfaces: websites, mobile apps, newsletters, and streaming platforms. My objective is simple: ensure the great work our journalists publish goes further, reaches more, and resonates better. I do that by enhancing core audience experiences, improving editorial workflows so teams can do more with less, and growing our journalists\' content and audience intelligence so every article, video, and social hit lands on-point. My KPI is attention time earned, which has grown significantly across platforms as content resonates with greater precision. The product I\'m currently building stitches together 150+ years of Farm Journal\'s first-party audience data into a real-time intelligence map for every editorial decision. Layer in competitive SEO signals, market trends, and a self-serve AI interface any journalist can query without a data analyst — and you\'ve built a competitive moat that carries Farm Journal\'s iconic brands into the next media era. I\'m also up-skilling journalists on AEO (Answer Engine Optimization) as search shifts from Google to AI-powered discovery — work I bring to broader audiences as a guest lecturer at Northwestern\'s Medill School of Journalism, a workshop facilitator for entrepreneurs at mHUB Chicago, and a speaker at BIMS (Business Information & Media Summit) and NAMA (National Agri-Marketing Association).

Experience

1. Vice President, Digital o & o

   Farm Journal

   Nov 2022 — Present · Milwaukee, WI, US

   Product owner of Farm Journal\'s owned & operated digital portfolio across news media websites, mobile apps, newsletters, and streaming platforms (Farm Journal TV).Current product focus- Architecting Farm Journal\'s Editorial Intelligence Tool, an AI-powered, self-serve platform that synthesizes proprietary first-party audience data with competitive SEO signals to give journalists a real-time content intelligence map. Enables data-driven decisions on topic selection, content format, audience targeting, and seasonal timing without requiring a data analyst- Leading AI integration into editorial workflows across Farm Journal\'s brand portfolio to improve publishing efficiencies and reduce production friction- Developing Answer Engine Optimization (AEO) strategy as audience search behavior shifts from traditional search to AI-powered answer engines, positioning Farm Journal brands for content discovery in an AI-first environment- Launching and elevating streaming media subscription product- Redesigning newsletters to better resonate with paid subscribers and younger audiences- Incorporating vertical video across editorial surfaces.Broader scope: Aligns content, audience, data, marketing, sales, and engineering around digital strategy. Ensures publishing and ad serving tech stacks support each other. Leads product as a strategic function alongside Editorial and Audience, focused on keeping agricultural journalism relevant and trusted while navigating technological disruption.

Education

• Marquette University

  Master of Business Administration (MBA), E-Commerce/Electronic Commerce

  2004 — 2008

• NEGOCIA - Centre international de formation à la vente et à la négociation commerciale

  International Business/Trade/Commerce

  2000 — 2000

• University of Wisconsin-Milwaukee

  Bachelor of Business Administration (BBA), Marketing and International Business

  1999 — 2003