Jennifer Pisczak

About Jennifer Pisczak

I\'m a marketing leader with 15+ years of experience guiding global brands through…

Experience

1. VP, Group Account Director

   22squared

   Jun 2018 — Present · Atlanta, GA, US

   Manage a diverse client roster including high-profile national and regional brands such as Baskin-Robbins, Checkers/Rally’s, Eckrich Smoked Sausage, Nathan’s Hot Dogs, Truist (formerly SunTrust), and the CDC FoundationGuide brand development and strategic growth, ensuring long-term business success and market positioningCreate and manage annual retainer and project scopes, closely tracking hours and profitability to ensure efficient resource allocation and financial successCollaborate with C-suite executives to drive client growth, new business development, and agency expansionLead a cross-functional team of 20 across 7 departments, ensuring seamless collaboration and the successful execution of fully integrated campaignsWork closely with creative and strategic teams to deliver innovative solutions that align with clients\' business goals and generate measurable resultsManage a robust interagency roster as AOR marketing leadOptimize organic social strategies, ensuring clients stay ahead in the social landscape with on-trend content that resonates with key audiences and sets industry standardsLead multi-touchpoint partnerships with top-tier production houses, including Netflix, Sony, and Paramount PicturesSpearheaded Baskin-Robbins’ Netflix/Stranger Things 3 partnership, driving an 11-point turnaround and 4 billion PR impressions in 60 daysRelaunched Baskin-Robbins’ brand platform and identity, modernizing its appeal to engage new generations of ice cream enthusiasts

Skills

• Creative Strategy
• Social Media
• Professional Mentoring
• Brand Management
• Business Development
• Digital Marketing
• Photoshop
• New Business Development
• Digital Strategy
• Competitive Analysis
• Creative Direction
• Advertising
• Social Media Marketing
• Powerpoint
• Graphic Design
• Account Management