Jennifer Pickering

About Jennifer Pickering

I\'m a digital eCommerce executive with 15+ years of experience leading DTC and B2C growth for some of North America\'s most recognized consumer brands. My career spans the full commercial ecosystem — from P&L ownership and performance marketing to CRM, merchandising, supply chain, and GTM strategy — with a consistent track record of driving measurable revenue growth and contribution margin improvement across both large-scale retailers and high-growth startups.I bring equal comfort operating at the strategic and executional level: whether that\'s setting a 3-year digital roadmap, building and scaling high-performing teams, or rolling up my sleeves to optimize a paid media funnel. I\'ve navigated complex, matrixed organizations while also flexing an entrepreneurial mindset to champion digital transformation and accelerate growth in channels that didn\'t exist before I built them.Increasingly, I integrate AI into how I work — using it to surface customer insights faster, streamline content and campaign workflows, improve personalization at scale, and make smarter, data-driven decisions across the customer lifecycle. I\'m passionate about staying ahead of the curve and leveraging emerging technology to unlock efficiency and competitive advantage.At the center of everything I do is a deep focus on the consumer — understanding what they need, where they are, and how to build experiences that earn their loyalty for the long term.\"

Experience

1. Assistant Vice President

   Noyz

   Jan 2024 — Present · San Francisco, CA, US

Education

• San Francisco State University

  BA, Political Science and Government

Skills

• Multi-Channel Retail
• Leadership
• Apparel
• Omniture
• Visual Merchandising
• SEO
• E-Commerce
• Competitive Analysis
• Customer Experience
• Fashion
• Social Media
• Business Strategy
• Merchandising
• Management
• Cross-Functional Team Leadership
• Event Management
• Retail
• Marketing
• Strategic Planning
• Trend
• Styling