Jennifer Olson

Brand Coordinator & Corporate Event Planner @Blanchard Valley Health System

Findlay, OH, US

Manage and collaborate with the Corporate PR and Marketing team to develop and implement a cohesive, impactful brand that aligns with Blanchard Valley Health System’s (BVHS) values and goals. Foster positive brand recognition internally and externally, ensuring the brand identity is embedded across all operations. Collaborate with cross-functional partners and creative teams to resolve challenges, eliminate obstacles, and meet strategic objectives.Plan, coordinate, and execute events, including contract negotiations, venue selection, scheduling, and concept development to engage attendees. Manage event expenses, track budgets through PeopleSoft and Access databases, and oversee on-site event staff, including contract workers. Coordinate staffing and logistics for health fairs, tours, speaking bureau requests, and special programs, ensuring seamless execution.Oversee marketing materials\' creation, design, and distribution, ensuring accuracy and alignment with branding. Serve as a graphic designer, producing artwork, sourcing images, and digital projects. Support marketing campaigns by contributing to social media and print efforts. Manage tracking systems for public relations and print requests across BVHS to ensure efficient operations.Collaborate with the Director of Corporate PR & Marketing to coordinate the sponsorship budget, aligning efforts with the organization’s strategic priorities.Support optimization of the public website and intranet by publishing landing pages, auditing features, testing functionality, and performing web administration tasks. Work closely with the team to implement e-commerce and marketing strategies that drive brand visibility and engagement.Ensure the brand\'s integrity is maintained across all digital platforms and communications.

The Ohio State University

Bachelor, Arts; Strategic Communications