Jennifer Novak

Digital Marketing Strategist | Principal, Clever Girl Marketing

Role: Chief Digital Strategist at Roi Advertising
Location: Scranton, PA, US
LinkedIn followers: 500 followers

Information TechnologyView LinkedIn profile

About Jennifer Novak

Strategic marketing executive with extensive experience transforming brands and driving…

Experience

Chief Digital Strategist
Roi Advertising
Apr 2025 — Present

Education

The George Washington University
Bachelors Degree

Skills

Marketing
Mobile Marketing
Sales
Brand Management
Cross-Functional Team Leadership
Marketing Strategy
Product Marketing
Marketing Management
Development of Promotional Materials
Email Marketing
Strategic Planning
Social Media
Trade Marketing
Consumer Products
Management
Shopper Marketing
Strategy
Social Media Marketing
Strategic Communications
Forecasting
Digital Marketing
Relationship Marketing
Customer Insight
Retail
Direct Marketing
Leadership
Brand Development
Advertising
Integrated Marketing
Product Development
Competitive Analysis
Strategic Thinking
Market Planning
Marketing Communications

Contact information

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Work email
•••••@roiadvertising.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Roi Advertising

Advertising Services · 7 employees · Founded 1996 · Annandale, Virginia, United States

ROI Advertising (ROI) is a nationally recognized, strategic marketing agency. Founded in 1996, we are laser-focused on delivering measurable, cost-effective, bottom-line impact for enterprises and nonprofits. Clients served include some of the nation\'s most recognizable companies and organizations, such as: The National Football League Booz Allen Hamilton Samsung Boston Properties Danaher Costar Group The Purple Heart Foundation From powerful global brands to emerging startups and mission-driven nonprofits, we deliver innovative, results-driven marketing solutions that build branded awareness, drive signature engagement, and foster lasting loyalty. COMPREHENSIVE MARKETING & COMMUNICATIONS SERVICES Our full-service, in-house capabilities include: Creative & Media Production – Graphics, corporate videos, and high-impact branding Broadcast & Digital Advertising – Full creative campaign execution Strategic Media Planning & Buying – Local-to-global campaigns Public Relations & Crisis Management – Brand positioning and reputation management Corporate & Stakeholder Comms – Copywriting, annual reports, and sustainability reports Experiential & Event Marketing – Planning, staging, and collateral design (hardcopy/digital), and execution AWARD-WINNING EXCELLENCE & PROVEN RESULTS At the heart of ROI is our award-winning team of strategists, creatives, and media experts. Our expertise lies in uncovering the right insights—leveraging both demographic and psychographic data to develop marketing strategies that cut through the noise and drive tangible business growth. Our results speak for themselves: Our average client tenure is nearly 9 years—far exceeding the industry standard of fewer than 3 years - and we’ve never lost a client due to performance. LET’S BUILD SOMETHING IMPACTFUL TOGETHER For a strategic marketing partner that delivers award-winning, data-driven results and long-term success, contact us today.

roiadvertising.com

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About Jennifer Novak

Experience

Chief Digital Strategist

Education

The George Washington University

Skills

Find verified contacts for anyone on LinkedIn