Jennifer Murphy
Senior Consumer Insights & Strategy Leader | Food & Beverages | Product Innovation • Brand Renovation • Executive & Board Influence |
- Role
- Senior Manager Consumer Strategy and Insights at Del Monte Foods
- Location
- Barrington, IL, US
- LinkedIn followers
- 500 followers
About Jennifer Murphy
Experienced and passionate consumer insights leader helping CPG brands translate trends, consumer and shopper behavior into growth. Expertise in leading consumer & shopper insights center of excellence, providing strategic voice of the consumer throughout CPG organizations. Champion of the consumer through regular use of qualitative and quantitative methods, combining custom, agile DIY and AI techniques to create actionable narratives for brand, innovation and customer audiences.
Experience
Senior Manager Consumer Strategy and Insights
Mar 2018 — Present · Chicago, IL, US
Lead insights Center of Excellence across entire Del Monte portfolio: Del Monte Vegetables, Fruit, Produce, Tomato, Broth/Stock and JOYBA Bubble Tea.Manage $1.2M budget to define strategy and accompanying learning plans for base renovation, innovation, and GTM decisions.Modernized hybrid research model via traditional methods, agile DIY and AI tools.Deliver quarterly trends reporting and provide ongoing cross functional support for commercial team.Led 12 NPD launches across 7 categories.Regularly present to executives and board.
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Science (B.S.), Business Administration, Marketing
2000 — 2004
UMass Boston
Master of Business Administration (M.B.A.), Business Administration and Management, General
2007 — 2009
Skills
- Crm
- Product Management
- Competitive Analysis
- Market Intelligence
- Selling
- Advertising Research
- Qualitative & Quantitative Research Methodologies
- Customer Insight
- Marketing
- Brand Equity
- Data Analysis
- Product Launch
- Segmentation
- Business Development
- Retail
- Consumer Behaviour
- Quantitative Research
- Marketing Research
- Business Insights
- Nielsen
- Leadership
- Program Management
- Concept Development
- Focus Groups
- Questionnaire Design
- Strategy
- Qualitative Research
- Survey Design
- Project Management
- Syndicated Data Analysis
- Consumer Products
- Strategic Planning
- Market Analysis
- Sales
- Consumer Insights
- Consumer Insight
- Forecasting
- Categorization
- Spss
- Shopper Marketing
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