Jennifer Morrow
Audience Engagement Specialist at San José Spotlight
- Role
- Audience Engagement Specialist at San José Spotlight
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jennifer Morrow
I love telling stories that inspire, inform and create change. This passion has led me to rewarding experiences in the journalism, media and marketing worlds. Currently, I\'m the audience engagement specialist at San Jose Spotlight, a nonprofit newsroom, where I use digital mediums like social media and email newsletters to connect Silicon Valley readers with stories about their community and the issues that matter to them.Feel free to get in touch — I’m always happy to make new connections and chat all things media, audience and storytelling (music recs also welcome).
Experience
Audience Engagement Specialist
Jan 2024 — Present · San Jose, CA, US
Oversee publishing for Spotlight\'s eight social media accounts (X, Bluesky, Facebook, Instagram, TikTok, Nextdoor, LinkedIn and Reddit). Increased Instagram reach by 373.7% by collaborating with editorial team to repackage news stories in creative ways, like carousel storytelling and engaging vertical videos. Grew TikTok audience by 108% and produced the organization\'s first three videos with over 100K views. Collaborate with leadership, development and editorial teams to create social media campaigns for fundraising initiatives, company updates and special editorial projects. Produce and schedule Spotlight\'s daily flagship newsletter on HubSpot to inform and engage with 16k email subscribers. Launched two new newsletter products to expand audience in new markets and grew overall newsletter subscribers across products by 30%. Send fundraising emails, news alerts and event marketing campaigns to further engage with and grow audience segments.Assess content performance and effectiveness in Google Analytics, create web traffic reports and use data to develop improved strategies for audience growth and engagement. Assist leadership team with strategic planning across audience engagement avenues, including social media, email, digital advertising, events and community and partner outreach.
Education
University of the Pacific
Bachelor of Arts - BA, English Major, Writing Minor, Music Management Minor
2016 — 2019
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