Jennifer McPhail
Senior Account Director @Sfc Group
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WORK HISTORY
Senior Account Director @Sfc Group
EDUCATION
Southern Illinois University, Carbondale
B.S., Business Management / Marketing
SKILLS
ABOUT JENNIFER MCPHAIL
SENIOR EXECUTIVE, ACCOUNT LEAD – B2B MARKETING & ADVERTISINGStrategic Client Leadership | Creative Oversight | Complex Campaign ExecutionMarketing and advertising communications leader with 25+ years of experience driving high-volume, fast-paced, and technically complex initiatives for leading B2B brands including Roche Diagnostics, Owens Corning, Target Roundel, and T-Mobile for Business. Expert at translating business goals into strategic, insight-driven campaigns that resonate with specialized audiences across healthcare, diagnostics, industrial technologies, and enterprise services. Known for long-standing client partnerships, collaborative leadership, and a relentless commitment to quality, creativity, and performance.CORE COMPETENCIESB2B Marketing Client Relationship ManagementIntegrated Campaign DevelopmentBrand Positioning & MessagingScientific / Technical Product MarketingCross-Channel CommunicationsProject & Budget ManagementGlobal Campaign ExecutionPROFESSIONAL EXPERIENCELead strategic planning and execution of integrated campaigns for technical and scientific B2B products with complex stakeholder ecosystems.Spearheaded global rebranding initiatives for diagnostic clients with launch rollouts across North America, Europe, and Asia.Maintain and grow client relationships lasting 20+ years by consistently aligning creative product with evolving business and market needs.Guide the creative development of multichannel campaigns: product naming, print and digital advertising, PR, sales materials, content-heavy assets, organic social, websites, video, trade shows, packaging, training, and more.Drive internal accountability: timelines, budgets, and creative quality to ensure alignment with client KPIs.Key Industry Experience:Healthcare & Diagnostics - Diabetes, cardiovascular, infectious disease, women’s health, molecular & point-of-care testingIndustrial & Technology - Surface coating, 3D metal printing, ceramic laser engraving, thermal spray, insulation and roofing systemsRetail Media Network - Programmatic, search ads, paid and organic social, influencers, out of home, CTV, display, proprietary app adsOther B2B Verticals - Commercial vehicle rental, enterprise wireless communications, specialty chemicalsKey Audiences: Physicians, laboratorians, pharmacists, patients, veterinarians, nutritionists, producers, manufacturing engineers, chemists, architects, contractors, CPG brand marketers, retail marketing teams, SMB/enterprise buyers, public sector leaders.Contact: j••••••••@gmail.com or 31••••••09
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