Jennifer McKenzie
Director of Sales Operations @Crescent Electric Supply Company
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WORK HISTORY
Director of Sales Operations @Crescent Electric Supply Company
US
Serving as the Director of Sales Operations, leading the cross-functional Revenue Operations & Insights Pod—a centralized team focused on delivering strategy, insights, and analytics tied to sales, supplier partnerships, marketing programs, rebates, and sales compensation.Lead strategic planning and performance analytics across rebates, MDF (supplier marketing funds), sales compensation models, and supplier partnership programs.Collaborate with stakeholders across sales, marketing, finance, and supplier management to align commercial efforts with national revenue and profitability goals.Drive enterprise-wide Salesforce CRM implementation and adoption, aligning sales processes, data architecture, and reporting to support pipeline visibility and field productivity.Build and manage executive-level dashboards in Tableau and Power BI, providing actionable insights on sales performance, program ROI, and supplier impact.Develop scalable tools and frameworks that support commercial alignment, field enablement, and proactive revenue optimization.Act as a central connector across departments—ensuring that strategic goals translate into clear actions supported by data and process.
EDUCATION
University of Nebraska at Kearney
Industrial Distribution
SKILLS
ABOUT JENNIFER MCKENZIE
Strategic. Insight-Driven. Commercially Focused.As the leader of the Revenue Operations & Insights Pod at Crescent Electric Supply, I bring together data, strategy, and execution to support sustained revenue growth and stronger supplier partnerships. My team drives insights and analytics across a wide range of initiatives—rebates, MDF, sales operations, sales compensation, and supplier marketing—all with a focus on measurable impact.With a background in Salesforce implementation, Tableau, and Power BI, I translate complexity into clarity—building scalable tools, dashboards, and processes that support smarter decision-making across sales, marketing, and finance.I’m especially passionate about connecting field execution with corporate strategy and creating alignment across cross-functional teams to drive performance, profitability, and long-term growth.
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