Jennifer McCarthy

About Jennifer McCarthy

I lead marketing at the intersection of travel, data, and technology — helping people discover how to get anywhere in the world, and connecting travel industry partners with these high-value audiences. At Rome2Rio, I lead product marketing for a platform used by hundreds of millions of travelers globally. I source first-party data and customer insights to shape competitive positioning, build cohesive narratives across channels, and turn travel trends into campaigns that resonate — with consumers, partners, and media. Before Rome2Rio, I spent more than a decade at Expedia Group leading partner marketing, content strategy, and industry marketing — driving $30M+ in marketing-influenced revenue and building thought leadership programs that delivered 200%+ growth in content downloads year-over-year. Throughout my career, I bring customer insights into every brief, campaign, and cross-functional conversation, collaborating closely with sales, product, analytics, and strategy teams to make sure marketing drives real business outcomes. Earlier in my career, I led PR and communications at agencies including WE (Waggener Edstrom) and Ketchum, managing technology and consumer campaigns for Microsoft, Nokia, and Kodak — where I learned to build narratives that cut through in competitive markets. I\'m also passionate about building and coaching high-performing teams, and creating the kind of collaborative environment where creative and strategic thinking thrive together. What I focus on- Product & content marketing strategy- Thought leadership and data-driven storytelling- Competitive positioning and integrated campaign execution- Audience and lifecycle marketing- Cross-functional collaboration and team leadership Seattle, WA | Open to connecting with marketers, travel industry leaders, and media covering travel trends.

Experience

1. Director, Product Marketing

   Rome2rio

   Aug 2025 — Present · Seattle, WA, US

   I lead B2C and B2B product marketing at Rome2Rio, showing travelers the value of using Rome2Rio to discover how to get anywhere in the world, as well as connect advertisers with our unique multimodal travel intelligence and audience.Rome2Rio maps complete, door-to-door journeys — across flights, trains, buses, ferries, cars, and local mobility — with routes, schedules, and costs from transport providers in 240+ countries and territories and 10 million locations. We give hundreds of millions of travelers the clarity to plan complex trips and brands the unmatched insight to reach them along the way.I shape and share Rome2Rio’s story through content, campaigns, and comms that build awareness, engagement, and trust. From earned and social media, blog posts and web updates, case studies and sales materials, I turn data into stories that inspire travelers and demonstrate value to partners.

Education

• University of Puget Sound

  BA, English: Writing and Rhetoric with Honors

  1998 — 2002