Jennifer Matten

Marketing Mixologist

Role
Marketing Manager at Sweet Street
Location
Reading, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jennifer Matten

Integrated marketing solutions Innovative and inventive approaches copy writing and content creation expanding knowledge of consumer engagement and platform management proven e-commerce and brand engagement success budget management broad reaching project management.My experience ranges from administrative and executive assistant task management and execution to managing and enhancing eCommerce platforms and brand identities. In the past 10 years, my focus has been primarily on marketing strategies, communications, project management and web-based initiatives. I have a deep appreciation for strong project and people management skills. I feel this is one of my strongest attributes. I have been successful in instrumenting inter-department collaborations to take a project from inception to execution.I am continually increasing my knowledge of web design, user interface/experience and analytic based decision making to increase functionality and results on e-commerce and social platforms.In addition to the web-based marketing functions I mentioned above, I manage ad and creative agencies to create campaigns that not only solidify a brands identity but also push its boundaries to constantly expand its base and channels. I have managed a variety marketing projects from event planning and trade show layout/setup to designing marketing materials and detailing communication plans.In depth knowledge of Foodservice Industry, broker and distribution networks as well as branding contracts and GPO management.

Experience

  1. Marketing Manager

    Sweet Street

    Apr 2024 — Present · Reading, PA, US

Education

  • Reading Area Community College

    Associates, Marketing, Business Administration

    2001 — 2003

  • Kutztown University of Pennsylvania

    Business Administration

    2000 — 2002

Skills

  • Vendor Relationships
  • Executive Support
  • Social Media Marketing
  • Contract Management
  • Powerpoint
  • Microsoft Excel
  • Writing
  • Frozen Food
  • Facebooking
  • Marketing Material Creation
  • Account Management
  • Product Development
  • Magento
  • B2b Marketing
  • Press Releases
  • Digital Media
  • Google Analytics
  • Project Coordination
  • Analytics
  • Internal Communications
  • Marketing
  • Instagram
  • Online Marketing
  • Copywriting
  • B2b Marketing Strategy
  • Brand Development
  • Facebook Fan Page Creation
  • E-Commerce
  • Digital Marketing
  • Sales Presentations
  • Fundraising
  • Marketing Strategy
  • Web Content
  • Market Research
  • Project Management
  • Event Planning
  • Advertising
  • Website Development
  • Vendor Contracts
  • Corporate Communications

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Jennifer Matten — Marketing Manager at Sweet Street in Reading, PA, US | Unifers