Jennifer Mason
Director of Events & Recognition @Medifast, Inc
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WORK HISTORY
Director of Events & Recognition @Medifast, Inc
Baltimore, MD, US
Lead the strategy, design, and execution of large-scale events and recognition programs for OPTAVIA, a leader in the direct selling health and wellness industry and a brand of Medifast, the company behind one of the fastest-growing wellness communities.Drives high-impact, multi-format experiences—including conventions, leadership summits, incentive travel, and virtual events—that engage a nationwide network of independent Coaches, with prior scope inclusive of select international markets. Aligns event strategy with enterprise priorities to drive growth, retention, and field activation while reinforcing OPTAVIA’s mission of delivering lifelong transformation through a science-backed, coach-guided lifestyle program.Partners cross-functionally with executive leadership, marketing, sales, and field organizations to deliver scalable, brand-aligned experiences that strengthen community engagement, elevate recognition, and support long-term business performance. Oversees end-to-end event operations, experience design, and recognition strategy within a dynamic, purpose-driven organization.
EDUCATION
Towson University
BS, Business Administration - Marketing
SKILLS
ABOUT JENNIFER MASON
Global events and recognition leader with 16+ years of experience who believes the most impactful experiences don’t just inform—they move people. Throughout my career, I’ve led large-scale, high-impact event portfolios reaching attendees, with a focus on driving engagement, performance, and growth. What drives me is the power of shared experience—when people are fully immersed, they don’t just remember what was said, they remember how it made them feel, and that’s what influences behavior long after the moment has passed. I approach events as both an art and a science, designing experiences that tap into connection, motivation, and community to create lasting impact. Outside of work, I’m a certified foster parent and am passionate about supporting foster care and children’s charities.
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