Jennifer Mascari

About Jennifer Mascari

I scale consumer brands by uniting brand storytelling with performance-driven growth. With 15+ years leading brand, growth, and commercialization strategies across DTC, omnichannel, and retail, I specialize in transforming ambition into measurable impact.I’ve built and scaled brands from the ground up and driven double- and triple-digit growth for established portfolios. My experience spans launching products from concept to shelf, managing eight-figure media budgets, and leading integrated growth engines that include strategic partnerships, affiliates, and paid media to accelerate acquisition, retention, and lifetime value.Whether optimizing full-funnel marketing strategies, shaping portfolio positioning, building partnership and affiliate ecosystems, or leading high-performing teams, I bring a balance of strategic vision and hands-on execution. My focus is consistent: building brands that stand out, scaling growth responsibly, and creating repeatable systems that deliver results.

Experience

1. Head of Brand Marketing (Fractional)

   NSP

   Jan 2024 — Present · Austin, TX, US

   Launched DTC brand from concept to market in 6 months, establishing brand identity, positioning, and integrated go-to-market strategy across digital channels- Built marketing foundation on Shopify platform with SEO optimization, content strategy, and email automation achieving early-stage customer acquisition- Implemented systematic A/B testing framework across creative assets and product positioning- Developed product roadmap and portfolio strategy based on consumer research and market analysis to establish product-market fit for scaling.

Education

• International Academy of Design and Technology (IADT)

  Bachelor's degree

• University of Santa Monica

  Spiritual Psychology