Jennifer Manning
Director of Marketing Operations @COUNTRY Financial®
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WORK HISTORY
Director of Marketing Operations @COUNTRY Financial®
Oversees the creation of short and long-term plans for integrated marketing. Strategic Marketing: Responsible for partnering with agency leadership and other Marketing divisions to build effective market-level plans to help meet growth targets.Marketing Campaigns and Events: Supports cross-sell and prospect nurturing campaigns, as well as marketing events and projects, sponsorships, and other programs.Marketing Operations: Provides field support, as well as executes cost-share programs, including lead generation and local marketing. Oversees budget and expense tracking across all of Marketing.
EDUCATION
Illinois State University
Bachelor's degree, Marketing and Information Systems
SKILLS
ABOUT JENNIFER MANNING
Confident, driven Marketing leader with 25 years of experience in Marketing & Information Technology*A proven record of achievement in planning & executing $4-9 million digital client experience program, providing strong leadership to two agile release trains* Spearheaded the transition of sales & service teams to SAFe Agile framework* Strategic thinker with unique ability to translate vision into detailed action plans for cross-functional team* Participated in user center design for omni-channel strategies* Managed $7 million sales promotion budget, strategy, development, execution, & optimization of marketing campaigns & programs* Obtained unique blend of vendor, technology, & operational processes to positively impact the client and rep experience, growth, & corporate profitability* Proficient at multitasking in fast-paced, deadline-driven environments with broad experience in many areas, including: outbound call center operations, acquisition and cross-sell campaign strategy & development, lead generation, marketing automation, CRM best practices, project management, SAFe agile principles, change management, promotion & communication strategy, and team building* Graduate of 2008 Leadership Development Program
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