Jennifer Leach
Dynamic communicator who leads successful teams, engages audiences, and gets results.
- Role
- Associate Director at Federal Trade Commission
- Location
- Silver Spring, MD, US
- LinkedIn followers
- 500 followers
About Jennifer Leach
I’m an award-winning communications leader with a proven track record of delivering results for mission-driven organizations. I bring extensive experience in advising senior leadership, managing crisis communications, building high-performing teams, and driving audience engagement—all with a focus on efficiency, impact, and staying within budget.At the Federal Trade Commission, I developed multilingual outreach programs that significantly expanded the agency\'s reach into diverse communities. By partnering with ethnic and community media, we connected with historically hard-to-reach audiences, leading to increased engagement and enforcement actions against scammers targeting those communities.With 25+ years of experience, I’ve built strategic communications programs, engaged key stakeholders, created compelling, on-brand content, delivered public presentations, and managed programs from inception to evaluation.For example:• Consumer.gov Campaign: Created and led a multilingual, plain-language consumer education campaign delivered across print, digital, video, and stakeholder channels.• Pass It On Campaign: Reframed the narrative around older adults and fraud, positioning them as key fraud prevention partners. The campaign distributed 22+ million resources nationwide and won national recognition.• Subscriber Growth & Media Coverage: Led a team that drove a 50% increase in subscribers to Consumer and Business Alerts and secured national media coverage from outlets like NBC News, The New York Times, Telemundo, and Univision.
Experience
Associate Director
Jun 2018 — Present · Washington, DC, US
I lead a diverse cross-functional team of 24 whose mission it is to protect consumers and small businesses from scams. We create user-friendly content, put it in the languages people need, deliver it through people our audience trusts, and seek feedback to keep improving it.
Education
University of Wyoming
M.A.
Washington College
B.A.
University of St Andrews
Non-graduating
Louisiana State University
Coursework towards Ph.D.
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