Jennifer Luce
Executive Vice President FirstBank South Market/Values Relationship Banking/ Advocate for Banking Industry
- Role
- Executive Vice President at Firstbank
- Location
- Littleton, CO, US
- LinkedIn followers
- 500 followers
About Jennifer Luce
Executive Vice President at FirstBank now part of PNC, where she leads the South Metro…
Experience
Executive Vice President
Jul 2000 — Present · Denver, CO, US
Jennifer currently serves as the Executive Vice President of FirstBank leading the South Market. Founded in 1963, FirstBank is the second largest financial institution in Colorado with over $28 billion in assets and 2,500 employees. It operates 114 locations in Colorado, along with ten in Arizona and five in California. During her 22 year career at FirstBank, Jennifer has served in a variety of positions that include: • Analyze and underwrite commercial and consumer loan requests, including mortgage, construction and business loans• Developed and lead the Business Lending group central to the bank’s 250 lending officers• Responsible for growing loans annually over $40 million and deposits over $6 million• Manage and mentor a team of 21 officers that oversee the daily operations of our 10 branch market • Responsible for the growth, profitability and operations of a $1 billion bank with 10 branches and 100+ employees• Member of FirstBank Customer Development Committee • Member of several internal focus groups representing the 275 FirstBank Officers including Management Trainee mentor and training program and Officer Mobility.• Instructor for FirstBank’s Construction Lending program• Instructor for FirstBank’s Customer Development program• Founded and Chair FirstBank’s Advocacy program working with state and federal legislators
Education
Pacific Coast Banking School
Banking
2008 — 2011
Southeast Community College
Associates, Business
1996 — 1998
University of Nebraska at Kearney
Bachelors, Business Administration with emphasis in Human Resource Management
1998 — 2000
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