Jennifer Lovejoy Barraclough
Director Customer Marketing @HUMAN
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WORK HISTORY
Director Customer Marketing @HUMAN
Launched HUMAN’s global customer marketing program, including customer engagement and advocacyinitiatives. Enhance the customer lifecycle via retention and expansion campaigns while partnering withSales, Customer Success, Product Management and Marketing. Founded the customer loyalty andadvocacy program to amplify the customer voice, including customer references, peer reviews and publicasset creation. Manage HUMAN’s global Customer Advisory Board program- 2025 Winner: TOP100 Influencers and Strategists in Customer Marketing & Advocacy- 2024 National CustomerX IMPACT Award Winner- Launched successful Gartner Peer Insights campaign, resulting in HUMAN achieving 2025 Voice of theCustomer status (one of only 5 out of 130 offerings to qualify for the report)- Managed multiple G2 campaigns in which HUMAN was named a 2026 Top 50 Security Product and the#1 leader in Bot Mitigation & Detection for five straight quarters- Created ten case studies, confirmed multiple customer speaking engagements for key industry eventsand webinars, and partner with Analyst Relations for critical customer references- Onboarded Champion customer marketing platform and UserEvidence to showcase critical metrics andbuild a community of powerful customer metrics.
EDUCATION
Florida State University - Herbert Wertheim College of Business
B.S., Marketing
University of Maryland - Robert H. Smith School of Business
MBA, Human Resource Management
ABOUT JENNIFER LOVEJOY BARRACLOUGH
Experienced marketing director with a demonstrated history of working in the information technology and services industry. Effective customer marketing, client references, customer advocacy, project management and field marketing expert. M.B.A. from the University of Maryland and B.S. in Marketing from Florida State University.
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