Jennifer Lennon
Director, Global Consumer Insights at McDonald\'s Corporation
- Role
- Director, Global Consumer Insights at McDonald's
- Location
- Geneva, IL, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
Experience
Director, Global Consumer Insights
Oct 2015 — Present
Education
Pace University - Lubin School of Business
MBA, Marketing Management
1998 — 2000
Frostburg State University
Bachelor, Business Administration
1994 — 1998
Skills
- Segmentation
- Consumer Behaviour
- Fmcg
- Research
- Marketing Strategy
- Brand Equity
- Consumer Products
- Competitive Analysis
- Management
- Strategy
- Marketing Research
- Shopper Marketing
- Customer Insight
- Strategic Planning
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