Jennifer Lennartsson
Head of Audience and Brand Growth @News Corp Australia
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WORK HISTORY
Head of Audience and Brand Growth @News Corp Australia
Sydney, AU
EDUCATION
Uppsala University
Master of Science in Business and Economics, Business and Marketing
SKILLS
ABOUT JENNIFER LENNARTSSON
I’m a passionate and dedicated professional with 10 years of experience in management consulting and in-house strategy roles specialising in Strategy development, Innovation and Business Transformation. I have broad industry experience having worked with organisations across Media & Advertising, Construction, Health Care and Retail. I have international experience having worked in Australia, Sweden, the UK and Spain.I am a pragmatic optimist that doesn’t shy away from a challenge, solving new problems and learning from new experiences has been the common thread throughout my career. Clarity in objective - ambiguity of task is how I prefer to approach growth and strategy development. I always start with a clear outcome and a clear understanding of the strengths and challenges, I then apply a hypothesis-driven, data-informed approach to develop the answer and narrative. Along the way, my key focuses are stakeholder communication, enablement of fact-based decision-making and staying one step ahead to minimise risk and deliver on time.
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