Jennifer Resnik Lefkowitz

About Jennifer Resnik Lefkowitz

Jennifer brings 20 years of communications expertise with a strong emphasis on media relations to help her clients gain exposure. From national print and broadcast placements to grassroots coverage, she has a wealth of experience pitching and developing relationships with reporters and producers. Additionally, Jennifer works with her clients on comprehensive strategic plans, brand management, crisis preparedness plans, media training and messaging.With years spent working at Edelman, the American Cancer Society and as a consultant with Paul Werth Associates, Jennifer has immersed herself in the health care, consumer and tourism industries with clients that include Expedia.com, Bayer Animal Health, The Ohio State University Comprehensive Cancer Center - Arthur G. James Cancer Hospital and Richard J. Solove Research Institute, Wexner Medical Center, The Ohio State University, OHC (Oncology Hematology Care), Make-A-Wish Ohio, Kentucky & Indiana and Flying Horse Farms. Specialties:Creative and Business WritingCrisis Preparation and ManagementTraditional and Social Media StrategiesSpokesperson TrainingMedia and Corporate SponsorshipsNational, Regional and Local Media PlacementsMessage DevelopmentProject ManagementAnalytics and Measurement of Media ExposureEditing and ProofreadingDonor Relations

Experience

1. Public Relations and Communications Consultant

   Approach Marketing

   Jun 2016 — Present · Columbus, OH, US

   Public relations and marketing consultant providing ongoing media relations support, executive thought leadership, crisis communications support, content creation and account management for clients with local and national reach.Love your work, live your life. That is the philosophy at Approach Marketing. We’re a different kind of agency. Why? We’re built on a foundation of work-life balance. We put our most experienced talent on the front lines. And, we put our money where our mouth is…if we’re not meeting our goals and objectives, we’ll work for free until we do. Our “Approach” is simple:BIG TALENT WITHOUT THE BIG FEE. Averaging 15+ years of experience at the nation’s leading agencies, our consultants have experience working with global brands. Operating 100% virtually, Approach doesn\'t have traditional overhead costs, and that savings is passed right along to our clients. GUARANTEED, MEASURABLE RESULTS. We “live and die by ROI” and set meaningful KPIs for our campaigns. We guarantee that we will meet our performance goals, or we\'ll keep working for free until we do. NATIONAL AND TARGETED MEDIA COVERAGE. Our clients have been featured in some of the nation\'s top news outlets, including The Today Show, Forbes, FOX & Friends, CNN, USA Today, Martha Stewart, Brit + Co, Parents, Forbes, The Wall Street Journal, and more. CAPABILITIES BEYOND COMPARE. We have a true bench of industry experts that can handle it all, including media relations, social media advertising and management, influencer engagement, crisis communications, reputation management, executive visibility, digital advertising, content creation, and more.

Skills

• Fundraising
• Social Media
• Strategic Communications
• Public Relations
• Internal Communications
• Media Relations
• Copywriting
• Nonprofits
• Sponsorship
• Blogging
• Research
• Newsletters
• Editing
• Community Outreach
• Community Development
• Video
• Corporate Communications
• Public Speaking
• Broadcast
• Leadership
• Marketing Communications
• Speech Writing
• Event Management
• Crisis Communications
• Publicity
• Press Releases
• Television
• Strategy