Jennifer

About Jennifer

I\'m a commercial strategy leader with 15+ years of progressive experience driving revenue, developing high-performing sales organizations, and delivering sustained growth across FMCG categories. Proven track record owning P & Ls, building customer-centric plans, and leading teams that consistently exceed performance targets. Recognized for hiring & developing talent, influencing senior stakeholders, and building trusted relationships with top retailers across North America. Experienced in full-funnel optimization, annual planning, and cross-functional orchestration in fast-paced environments.

Experience

1. Associate Director (Head of), Customer Strategy & Planning

   Unilever

   Oct 2023 — Present · Hoboken, NJ, US

   Lead development and execution of integrated commercial strategy across a national Home Care portfolio, aligning portfolio priorities, RTM strategy, and annual planning cycles. • Serve as strategic partner to Sales, Brand, Finance, and Insights, ensuring commercial plans reflect brand ambition while remaining executable in market. • Shape customer backed selling stories for top customer JBPs, integrating Marketing, Category & Shopper insights to unlock incremental growth. • Own channel and account segmentation, resource prioritization, and performance management frameworks to improve focus and ROI. • Define and govern commercial KPIs across channels; lead performance routines (monthly business reviews, gap reviews) to identify drivers and corrective actions. • Translate national strategy into field ready action plans, incorporating market level nuances and distributor realities. • Drive pricing, trade investment, and SKU optimization to improve profitability and execution quality. • Lead and develop a high performing, cross functional team of 4 spanning strategy, analytics, and customer planning

Education

• Smith School of Business at Queen's University

  Bachelor of Commerce (Honours), Marketing

• Nanyang Technological University Singapore

  Nanyang Business School

Skills

• Confectionery
• Management
• Shopper Marketing
• Category Management
• Planogram Development
• Customer Insight
• Merchandising
• Trade Management
• Forecasting
• Market Research
• Retail Sales
• Sales
• Analytics
• Fmcg
• Account Management
• Iri
• Pricing
• Market Analysis
• Convenience Stores
• Marketing
• Nielsen
• Categorization
• Grocery
• Jda
• Fast-Moving Consumer Goods (Fmcg)
• Competitive Analysis
• Ac Nielsen
• Consumer Products
• Cross-Functional Team Leadership
• Marketing Strategy
• Prospace
• Assortment Optimization
• Retail Category Management
• Category Insights