Jennifer Lavin
Head of Creative Content and Strategy, Extra
- Role
- Vice President, Creative Content, E News at NBCUniversal
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jennifer Lavin
Jennifer is a multi-platform leader with a proven track record developing and overseeing content. She has extensive experience managing, leading, and inspiring creative, collaborative, and high performing teams. Jennifer has a deep understanding of content creation and strategy, LIVE productions, talent management, integrated marketing, and developing partnerships. Strong track record in growing audiences, building revenue generating content, and partnering with key stakeholders. Jennifer most recently oversaw E! News\' digital video teams (include News, Livestreams, Original Video, and The Rundown teams) and E! News’ social platforms totaling more than 80 Million followers including 25M+ on IG and 5M+ on TikTok. E! News is the #1 entertainment brand across digital and social. Jennifer managed editorial and workflow as well as strategized closely with the teams to create franchises for the ad/sales and integrated marketing departments. She also developed e-commerce initiatives for the network\'s digital and social platforms including creating and launching the network\'s first ecommerce Livestream \"Shop LivE!\" with Walmart. Previously, Jennifer oversaw E! News’ programming slate including executive producing E! News with Ryan Seacrest, Giuliana Rancic, Maria Menounos, Terrence Jenkins, and Jason Kennedy; Created and oversaw Daily Pop, a live, daily, talk show which ran for more than 6 years on E; Co-created Nightly Pop which ran for more than 600 episodes; Produced more than 50 specials for the network including the Emmy nominated: Joan Rivers, A Tribute; Co-created BingE! Club which aired on Snap; And oversaw “Live from E!” which ran on Facebook for 7 years. Jennifer produced numerous Live events for E! including the network’s Livestreams for the The Academy Awards, The Emmy’s, The Golden Globes, Met Gala, and The Grammy Awards - airing on E! News, Peacock, digital platforms and FAST Channels. She also oversaw the Live coverage for the London & Rio Olympics as well as the Royal Wedding and the Royal Birth encompassing all marketing, ad/sales initiatives, celebrity and athlete interviews, and the overall LIVE production while working closely with our partners. Jennifer has developed, produced, strategized, and revamped content throughout her career while managing a 100+ staff including talent, producers, social and digital teams as well as outside production companies. Seven-time Emmy Nominee. Two-time Telly Winner.
Experience
Vice President, Creative Content, E News
Aug 2022 — Present
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