Jennifer Ponzina Hale
Vice President of Business Development @The Coca-Cola Company
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WORK HISTORY
Vice President of Business Development @The Coca-Cola Company
Atlanta, GA, US
EDUCATION
Belmont Abbey College
Bachelor of Arts (B.A.), Business Management; Minor in Economics
ABOUT JENNIFER PONZINA HALE
Visionary commercial leader with two decades of shaping growth strategy, market expansion, and brand leadership for one of the most iconic consumer goods companies in the world. As Vice President of Business Development and senior executive at The Coca‑Cola Company, I architect enterprise-level strategies that drive sustainable revenue, strengthen market share, and elevate customer partnerships to true strategic alliances.I have directed billion-dollar portfolios spanning large-store, club, convenience, and emerging channels, consistently delivering transformational results through data-driven insights, disciplined revenue growth management, and innovative brand activations. My leadership has produced record-setting sales initiatives — including the largest customer activation in company history — and secured long-term commercial advantages in highly competitive retail environments.An influential negotiator and trusted partner to C‑suite stakeholders, I excel at mobilizing cross-functional teams, reimagining go-to-market strategies and translating macro market trends into actionable growth platforms. With a track record of building high-engagement cultures, I cultivate talent pipelines that outperform industry benchmarks and foster agility across the enterprise.I am driven by a commitment to advancing customer-centric innovation, accelerating category leadership, and delivering measurable value to shareholders, customers, and consumers alike.Core Competencies: Enterprise Growth Strategy | Global Account Leadership | C‑Suite Negotiation | Market Expansion | Organizational Transformation | Retail & Shopper Marketing | Strategic Partnerships | Brand Equity Development | High‑Performance Culture
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