Jennifer L. Webb

About Jennifer L. Webb

Accomplished Strategic Enrollment Management Leader with a proven track record of driving…

Experience

1. Director of Enrollment Management and Financial Aid

   Flint Hill School

   Jul 2019 — Present · Oakton, VA, US

   Strategic Leadership: Developed and executed a comprehensive strategic enrollment plan, resulting in record-setting enrollment milestones.Enrollment Growth: Increased new student enrollment by 15% in the first year, another 15% in the second year, and an additional 6% in the third year. This growth was accompanied by an eight-percentage-point drop in the acceptance rate, ensuring alignment with institutional goals. By the 5th year, hit the institutional ten-year record for total enrollment.Prospect Engagement: Boosted the number of prospective students by enhancing conversion pathways, optimizing processes, strengthening the brand, and increasing accessibility.Admission Process Revamp: Overhauled the admission committee review process to increase mission alignment and equity, ensuring a strong fit for admitted students.Data-Driven Approach: Strengthened data collection and analysis practices, supporting informed strategic enrollment decisions and aligning efforts with long-term objectives.Operational Efficiency: Streamlined systems and processes to improve team efficiency, allowing for greater focus on relationship development and nurturing.Collaborative Marketing Efforts: Partnered with the Director of Communications to develop and execute the institution\'s first comprehensive Enrollment and Marketing Plan, and worked with the Director of Digital Engagement on content and marketing strategies.Social Media Engagement: Designed and launched targeted social media campaigns, resulting in an 8% increase in YouTube subscribers and a stronger digital presence.Culture and Productivity: Enhanced the department\'s culture, wellness, and productivity through effective leadership and team development initiatives.Change Management: Spearheaded significant organizational change to support the execution of strategic enrollment initiatives, leading to historic enrollment achievements.

Education

• Marymount University

  2009

  2006 — 2009

• University of Maryland

  BA

  2000 — 2003