Jennifer L.
Analyst @EY-Parthenon
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WORK HISTORY
Analyst @EY-Parthenon
EDUCATION
Ulster University
B.Sc., Communication, Advertising and Marketing
CIM | The Chartered Institute of Marketing
Diploma in Digital Marketing
University College Dublin
M.Sc. International Marketing Practice, International Marketing
ABOUT JENNIFER L.
I’m a strategic marketing leader and connector with 15+ years of experience driving business growth in complex B2B environments, from science-led organisations and utilities to consultancy and manufacturing sectors. I specialise in building marketing functions from the ground up, aligning brand, messaging, and sales enablement to deliver measurable commercial results. I’ve led strategic repositioning projects, launched insight-led campaigns, and introduced structured sales funnels that improved lead quality and forecasting all while working shoulder-to-shoulder with sales teams and subject matter experts. Whether advising founders, enabling sales teams, or working with C-suite leaders, I bring clarity, structure, and momentum. I’m known for translating complex value propositions into messaging that resonates, enabling teams to show up with confidence in high-stakes conversations. Strategic but impactful - I move seamlessly between high-level positioning and on-the-ground execution Sales-aligned - I build marketing that supports the full customer lifecycle, not just top-of-funnel noise Empathetic and results-driven - I build trust, break silos, and drive action that matters Connector and silo-breaker - I bring people and ideas together to drive progress Key areas of expertise include: • Strategic marketing planning & go-to-market execution • Messaging, positioning & value proposition development • Content, campaign & event strategy (including international B2B events) • Sales enablement & lead qualification frameworks • CRM adoption, performance metrics & ROI tracking • Stakeholder engagement, internal influence & change management I thrive in organisations where marketing is seen as a driver of growth, not just a service function and where collaboration, curiosity, and accountability are part of the culture. If you’re looking for someone to shape a commercial marketing function, align your expert teams with your audiences, and unlock opportunities through connection and clarity, let’s talk. Visit my website:
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