Jennifer Kovac

Director of E-Commerce & Digital Marketing | Performance Marketing | Omni-Channel Leader I Customer Acquisition I Growth Marketing

Role
Director of Ecommerce at Cabana Life
Location
Manchester Center, VT, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Jennifer Kovac

With over 20 years of marketing experience, I’ve been fortunate to lead teams and develop digital strategies that drive meaningful results. Whether it’s growing revenue, optimizing ecommerce, refining paid search, or enhancing omni-channel marketing, I’m passionate about creating campaigns that resonate with customers and deliver measurable outcomes. I excel at analyzing data, fine-tuning performance, and collaborating with teams and vendors to align efforts with business goals. Above all, I enjoy crafting strategies that not only achieve success but also deepen customer engagement and loyalty. Embracing the ever-evolving digital landscape inspires me, and I’m committed to leveraging my expertise to help organizations and clients thrive.

Experience

  1. Director of Ecommerce

    Cabana Life

    Jun 2025 — Present

Education

  • Juniata College

    BS

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Jennifer Kovac — Director of Ecommerce at Cabana Life in Manchester Center, VT, US | Unifers