Jennifer Jennings
Senior Experience Design Manager @PwC
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WORK HISTORY
Senior Experience Design Manager @PwC
Dallas, TX, US
I define and lead UX strategy for PwC’s Tax Innovation, ensuring that user experience and research drive business transformation and technology adoption. I oversee UX and research across multiple portfolios, creating a cohesive, scalable, and user-centered approach aligned with business objectives.Partnering with senior leadership, product teams, and key stakeholders, I integrate UX and research into strategic planning and decision-making, ensuring solutions that deliver both user and business value. I provide high-level UX leadership and oversight, ensuring UX strategies align across portfolios and support long-term growth and innovation. My focus is on shaping UX vision, mentoring design leaders, and fostering a strong UX culture that prioritizes collaboration, execution, and continuous improvement.* Establish a unified UX strategy across portfolios, ensuring seamless alignment with Tax Innovation’s evolving business priorities and transformation goals.* Develop scalable UX frameworks and processes that promote efficiency, consistency, and cross-functional collaboration across product teams.* Drive strategic UX integration across diverse product lines, reducing fragmentation and ensuring a cohesive user experience at scale.* Champion user research strategy, ensuring insights directly influence product roadmaps, innovation strategies, and leadership decision-making.* Optimize UX team structure and processes, ensuring resources are allocated effectively to drive innovation and maximize business impact.* Lead governance and adoption of the design system, standardizing UX patterns, improving scalability, and enhancing design efficiency across portfolios.* Mentor and develop UX leaders, fostering a high-performing team that prioritizes user-centric innovation, cross-functional collaboration, and continuous learning.* Spearhead UX-driven AI and automation initiatives, identifying opportunities to enhance design workflows.
EDUCATION
University of North Texas
Undergraduate, Communication Design, Graphic Design
ABOUT JENNIFER JENNINGS
I\'ve built my career connecting the dots that others often miss, evolving from branding and digital marketing to enterprise UX leadership at PwC. This journey has taught me to see user experience as more than just interfaces. It\'s about creating cohesive journeys that align with both brand promises and business goals. From translating brand experiences across print, digital, and experiential platforms to orchestrating enterprise UX strategy, I bring a perspective that spans creative studios and Fortune 500 environments.What sets me apart is my ability to translate between worlds, helping executives see user-centered design as a strategic advantage while empowering designers to connect their work to business outcomes. I thrive in complex environments where success requires balancing creative innovation with practical execution, and where understanding both consumer emotions and enterprise decisions creates experiences people genuinely value.
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