Jennifer Imes

Director of Marketing @Ideal Food Group

IN, US

Lead marketing strategy and execution across a multi-brand portfolio including food distribution, retail butcher shops, CPG, and restaurants. Serve on the executive team, driving growth and operational excellence.• Developed and executed the company’s first integrated marketing plan, driving 15% YOY sales growth and $50K+ in new marketing revenue.• Expanded retail distribution — launched local products in 20 Meijer stores, scaling to 60+ within six months.• Directed Kroger set conversions across 40+ stores, achieving 18% YOY growth in chain business.• Led digital, social, and loyalty strategies to grow consumer sales across divisions.• Oversaw creative partnerships, vendor co-op programs, and marketing P & Ls to ensure ROI alignment.• Managed digital platform overhaul to improve engagement analytics and data-driven decisions.

Ball State University

B.S.