Jen Howell

Division Director of Marketing & Communications @Hoxworth Blood Center

Cincinnati, OH, US

Leading strategic marketing, rebranding, and new partnerships for the oldest operating blood center in the nation. Launched mobile app, increased first-time donor acquisition by 10%, increased web traffic and SEO by 205%, increased engagement by 45%, and secured new corporate sponsorships and media partnerships. Built and led a cross-functional team managing marketing, PR, social media, promotions, volunteer services, and business development initiatives. Developed consultative client solutions and managed a diverse partner portfolio including corporate sponsors, media outlets, sports organizations, hospitals, retail brands, nonprofit alliances, community organizations, city agencies, advertising partners, and digital platforms.