Jennifer Horton
Public Relations, Brand, and Marketing Expert
- Role
- Director of Public Relations Strategy at Relevance
- Location
- Columbia, MO, US
- LinkedIn followers
- 500 followers
About Jennifer Horton
A storyteller at heart, I leverage emotionally compelling multimedia storytelling to build brands, achieve missions, and drive success for B2B and direct-to-consumer clients.As a public relations and marketing professional with 30+ years of experience, I focus on guiding audiences to take specific actions or adopt certain beliefs. I achieve this by starting with a clear understanding of desired outcomes and employing a range of strategies, creative concepts, and tactics to connect brands or products with target audiences on an emotional level.A strong brand is essential for long-term success, and I value collaboration and data-driven results. I\'m passionate about using innovative management styles to build and empower PR and marketing teams, fostering maximum effectiveness and job satisfaction.My career has covered a wide range of industries, including healthcare, higher education, research, computer technology, telecommunications, politics, nonprofits, and sales.Public RelationsSecured client placements in national outlets such as O Magazine, NBC News, and NPR.Provided media training to CEOs, empowering them to control the public narrative effectively.Proactively managed client reputations, preventing negative media coverage in many instances.MarketingMy expertise encompasses a comprehensive range of marketing disciplines, including:Brand creation, recreation, and managementSocial media management (paid and organic)Website development, redesign, SEO optimization, paid search, content creation, and UX/UI designDirect email campaigns (drip campaigns, topic-driven campaigns, B2B, and end client)Event/experiential marketing (promotion and management)Paid TV advertising (storyboarding, field production, analytics, and reporting)Print materials (strategic creation, art direction, and content creation)Newsletters and magazines (new publication development, launch, art direction, content creation, and editing)Beyond my professional pursuits, I am committed to giving back to my community. I mentor high school and college students and young professionals. I\'m also dedicated to lifelong learning within and outside my field. After all, genuine curiosity is a hallmark of a great storyteller.
Experience
Director of Public Relations Strategy
Jun 2025 — Present · Columbia, MO, US
I lead the strategy and execution of earned media campaigns that are fully integrated into our agency’s multichannel growth marketing solutions. From national media placements to thought leadership content, I develop PR strategies that amplify brand visibility and align with performance-driven goals. I also provide media training to help clients confidently share their stories and maximize every opportunity. Collaborating across content, digital, and brand teams, I ensure that PR efforts support and elevate the broader marketing ecosystem.
Education
University of Illinois Urbana-Champaign
Bachelor of Science - BS, Industrial and Organizational Psychology
University of Illinois Urbana-Champaign
Bachelor of Science - BS, Psychology
University of Missouri-Columbia
MA, Broadcast Journalism
1997 — 1999
University of Illinois Urbana-Champaign
Bachelor of Arts - BA, Communication, General
1991 — 1995
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