Jennifer Hoppal

Business Transformation & Program Leader

Role: Director, Merchandise Planning Transformation at REI
Location: Seattle, WA, US
LinkedIn followers: 500 followers

Supply Chain & LogisticsView LinkedIn profile

About Jennifer Hoppal

I\'m a process driven, analytical business operations and transformation leader…

Experience

Director, Merchandise Planning Transformation
REI
Jun 2025 — Present · Issaquah, WA, US

Education

Colorado State University
B.S Business
2006 — 2010

Contact information

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Work email
•••••@rei.com
Personal email
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Current company

REI

Retail · 10K employees · Founded 1938 · Seattle, United States

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

rei.com

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About Jennifer Hoppal

Experience

Director, Merchandise Planning Transformation

Education

Colorado State University

Find verified contacts for anyone on LinkedIn