Jennifer Collity Harsel
Director, Residential Marketing — Brand, Communications, Acquisition
- Role
- Director, Residential Marketing Brand, Communications, Acquisition at Clearwave Fiber
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jennifer Collity Harsel
With 20+ years of extensive marketing experience across various dynamic industries - consumer products, mobile, technology - and working for/with some of the biggest brands in the world, I know what it takes to achieve marketing excellence & tangible results, from strategic to tactical and everything in between. • My career thus far has spanned both established corporate and start-up environments, as well as various core disciplines – Brand Marketing, Marketing Communications, Product Marketing, Go-To-Market, Channel & Customer Marketing, Lifecycle/Base Marketing, Advertising, Promotions & Sponsorship, Sales Account Management, Field Sales - so I am highly flexible & adaptable, and bring an expansive perspective.• Whether B2C, B2B or B2B2C, customers are at the very heart of everything I do. I am a consumer champion - absolutely passionate about consumer behavior & unlocking a target audience\'s needs/wants/desires in order to connect with them in truly meaningful ways and super-serve them with amazing brands/products/services/experiences. • With full funnel expertise leveraging traditional + emerging marketing mix practices to drive acquisition, ongoing engagement, and retention, I have a proven track record of contributing to & delivering on business objectives, metrics, KPIs. I have an absolute affinity for storytelling, cultivating & extending a brand/product’s identity, and developing positioning & messaging that will connect with consumers on both an emotional & rational level. • By nature, I\'m an enthusiastic, collaborative, motivational leader with a ‘can-do’ attitude, and I pride myself on building & fostering genuine, positive relationships at all levels - within my team, and with cross-functional teams, customers, partners, agencies, vendors. When teams come together to harness their collective strengths, I believe that’s when we create real, sustainable value & magic for our customers.
Experience
Director, Residential Marketing Brand, Communications, Acquisition
Sep 2022 — Present · New York, NY, US
Education
Rutgers University
MBA, Marketing
2002 — 2005
The College of New Jersey
Bachelor of Science, Marketing
1997 — 2001
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.