Jennifer Hageman
Sr. CRM Marketing Manager
- Role
- Sr Crm Marketing Manager - B2b Marketing Team at Covetrus
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Jennifer Hageman
As a results-oriented strategic and operational leader, I develop high-performing growth engines, strategies, and transformations that drive value for both the business and its customers. This work allows me to operate at the intersection of marketing, customer experience, financial operations, data, and technology—a complex environment where I can add real value from multiple angles.Each day brings unique challenges. I approach each project with a strategic big-picture mindset, strong understanding of ROI measurement, and the technical acumen to back up each of my recommendations, which span multiple marketing disciplines and technology stacks. Then, I partner with leaders in multiple functional areas to co-develop actionable goals, plans, and roadmaps that align with the long-term vision for the business.My specialties include: digital marketing strategy, change management, omnichannel marketing, lifecycle marketing, MarTech strategy, customer data platforms (CDPs), personalization strategy, customer segmentation, campaign optimization, omnichannel marketing, and continuous learning and knowledge acquisition. Outside work, I spend most of my time outdoors. I enjoy hiking, traveling, and enjoying life with my family, my dog (Magnus), and my cat (Lunar Eclipse).
Experience
Sr Crm Marketing Manager - B2b Marketing Team
Sep 2025 — Present · Portland, ME, US
Leverage Salesforce Sales Cloud and Account Engagement to architect a scalable, insight-driven B2B lead engine. I collaborate across Marketing, Sales, and RevOps to optimize the full lead lifecycle, mapping friction points, enhancing scoring and routing logic, and building automated workflows that help Sales connect with the right prospects at the right time.
Education
The University of Akron
Bachelor of Arts
Skills
- Press Releases
- Email Marketing
- Event Planning
- Analysis
- Digital Marketing
- Marketing Communications
- Dreamweaver
- Web Content
- Management
- Strategy
- Marketing Strategy
- Lead Generation
- Advertising
- Website Optimization
- Customer Insight
- Marketing Event Planning
- Social Media Marketing
- Marketing
- Volunteer Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.