Jennifer Gruber

About Jennifer Gruber

When intelligence and strategy come together, you don’t just fill carts—you win hearts, build brands, and drive sustainable growth. And that’s where you’ll find me living my best life.For me, it’s not just about collecting data or creating plans—it’s about designing smart retail-backed strategies that move with the shopper, not just around them. Because in today’s world, everything is shoppable, and every moment is a chance to connect, convert, and grow.But here’s the truth: your brand doesn’t show up the same way everywhere—and it shouldn’t. Different retailers play different roles in your brand strategy, just like your brand plays different roles in theirs. Knowing that – and planning for that – is everything. I love to work with retailers and brands to help them look beyond their four walls to connect shopper behavior, pricing, promotions, media, and shelf conditions into one narrative that they can act on. It’s not about perfection—it’s about precision. What to say, where to say it, and how to show up smarter. I believe in building strategies with measurement baked in from the start. Every tactic, every dollar, every message needs to ladder up to clear KPIs. Execution without insight is just noise. Dashboards and platforms are the shiny tools that track every click, cart, and coupon. I love to leverage the context and human understanding alongside the data. Without that context you just have noise in a pretty UI. So let’s plan with intention. Let’s activate with precision. Let’s measure what matters.

Experience

1. SVP Commerce Intelligence

   Advantage Solutions

   Mar 2025 — Present

Education

• University of Massachusetts Amherst

  Bachelor of Science (B.S.), Resource Economics

  1990 — 1995

• University of Massachusetts Amherst

  Master of Science (M.S.), Resource Economics

  1995 — 1997

Skills

• Nielsen
• Market Research
• Category Insights
• Microsoft Excel
• Fmcg
• Powerpoint
• Mentoring
• Pricing Strategy
• Retail Category Management
• Consumer Insight
• Prospace
• Analytics
• Critical Thinking
• Spectra
• Management
• Nielsen Nitro
• Customer Insight
• Pricing
• Problem Solving
• Presentation Development
• Categorization
• Account Management
• Analysis
• Cross-Functional Team Leadership
• Marketing Strategy
• People Skills
• Consumer Products
• Assortment
• Promotional Analysis
• Merchandising
• Ac Nielsen
• Space Management
• Shopper Marketing
• Marketing Research
• Feature Vision
• Data Analysis
• Supermarkets
• Leadership
• Competitive Analysis
• Key Account Development