Jennifer Gibbs

About Jennifer Gibbs

As a marketing professional, I have found a love of helping bring a brand to life. Social media is often the first \"face\" other\'s see when researching companies and employees. Telling your story through an authentic lens on social media while also remembering to have fun is important and will attract the right candidates, friends, employees, and even competition. You may start to realize you\'ve created a beautiful digital community. I strive to help those around me create the connections they need to build up each of their own communities.

Experience

1. Social Media Coordinator

   Olsson

   Apr 2022 — Present · Omaha, NE, US

   Write content for Olsson\'s brand pages including posts for LinkedIn, Instagram, Twitter, Facebook, and YouTube.Write content for our Employee Advocacy tool.Total content pieces written per week is around 10-15+ posts.Coordinate with our creative team to make graphics, videos, or request project photos.Monitor social media channels and share/comment to boost engagement.Create and monitor social media ads on LinkedIn and Meta (Facebook + Instagram) using a set ad budget given at the beginning of the year.Coordinate with our website/blog writers to create social media content that pairs well with their articles.Coordinate monthly meetings with marketers across the country to discuss current project wins or projects that are nearing completion so we can highlight them on our channels.Work closely with our Employee Resource Groups to learn how we can best represent them on social media and build out campaigns around holidays/months that mean a lot to them.Consistently keep up to date with social media platform changes and other marketing updates through webinars and outside research.

Education

• University of Nebraska at Omaha

  Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General, Senior

  2014 — 2018